Purple House, LLC -- a brand-conscious design firm
My colleague Steve Noxon has launched his new design firm, Purple House, LLC. Specializing in branding and enhancing brand value while providing branded identity in design, the firm concentrates talented and experienced graphic designers and puts them to work understanding the client and the client's brand before design begins. The result is visual graphic design that not only supports your brand, but seems a natural extension of it.
Steve is an art director and graphic designer with a great deal of experience. Where he shines is in practical and visually compelling results for his clients. Steve has the skills to make projects beautiful and interfaces excellent. It's not just attention to detail -- lots of designers can do that -- but the ability to integrate all of those details into a single functional entity, like a language.
Graphic arts seem to me as a lot like product design. Steve Jobs is no longer with us, but his legacy lives on. That legacy is the idea that design should be like a language, as simple as possible, and every aspect should work with every other toward an overall experience that is not just functional, but pleasant. I've seen Steve do this to interfaces which started out jumbled and ended up like an iPod: simple, intuitive and a joy to use.
He is also a master of branded design. He will study a client and their business, talk to their employees and clients, and walk away with a thorough understanding of what they do and how they must present it to succeed. He comes back with sharp designs that are both simple and precisely targeted to the client's need. It's no surprise that a collaboration like Purple House has come about.
It's going to be great to watch Steve and Purple House, LLC, as they go forth and thrive in the up-and-coming market of branded design.
